Phishing simulation
A controlled fake phishing campaign sent to your own staff to measure and improve how they respond.
Done well it is a training tool with a feedback loop: realistic messages, immediate teaching for anyone who clicks, and difficulty that rises over time as people improve.
Done badly it damages trust, particularly when the lure involves bonuses, layoffs, or anything genuinely distressing. The goal is a workforce that reports confidently, not one that fears the IT team.
Where this comes up
Phishing simulation sits inside our cybersecurity and threats work. If you are trying to work out what this means for your own environment rather than in the abstract, that is the page worth reading next, and a short call will get you a straight answer faster than either.